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Introduction to Digital Marketing

Course Details

Introduction to Digital Marketing

How Internet has shaped Marketing and how it continues to evolve

Course overview

An important part of the digital marketing process is defining the business purpose and what the long-term plan for the development and growth of a company's image is. The corporate identity or brand personality of how a company presents themselves to the public is the visual representation and branding that tells the story of who and what a company is. A target audience must be established, to who your marketing efforts will be directed, and thus begins the process of positioning a brand in the mind of that audience.

Summary of what you can do afterwards

After completing the Introduction to Digital Marketing Short Course, you will be able to:
  • Understand Digital Marketing in today’s world.
  • Define your business purpose.
  • Analyse your business in the market.
  • Work towards creating a digital marketing strategy.

What do you get after you have completed your studies

  • A certificate from Stellenbosch Graduate Institute and SOCA Digital Academy as evidence of your newly acquired abilities and competencies
  • Skills, knowledge and application thereof that is practical, relevant and prepares you for your future
  • Become part of the SGI Alumni and stay connected with individuals across the country and world who have embarked on the same learning journey as you

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