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Introduction to Digital Marketing

How Internet has shaped Marketing and how it continues to evolve

Course starts 13 January 2020 | 9 March 2020
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Course Details

Course overview

An important part of the digital marketing process is defining the business purpose and what the long-term plan for the development and growth of a company's image is. The corporate identity or brand personality of how a company presents themselves to the public is the visual representation and branding that tells the story of who and what a company is. A target audience must be established, to who your marketing efforts will be directed, and thus begins the process of positioning a brand in the mind of that audience.

Summary of what you can do afterwards

After completing the Introduction to Digital Marketing Short Course, you will be able to:
  • Understand Digital Marketing in today’s world.
  • Define your business purpose.
  • Analyse your business in the market.
  • Work towards creating a digital marketing strategy.

What do you get after you have completed your studies

  • A certificate from Stellenbosch Graduate Institute and SOCA Digital Academy as evidence of your newly acquired abilities and competencies
  • Skills, knowledge and application thereof that is practical, relevant and prepares you for your future
  • Become part of the SGI Alumni and stay connected with individuals across the country and world who have embarked on the same learning journey as you

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