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From Zero to One

BY: SGI|12 January 2021
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Thursday 21 January from 12h30 to 13h30

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social net-work. If you are copying these guys, you aren’t learning from them.

Of course, it’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.

Unless they invest in the difficult task of creating new things, American companies will fail in the future no matter how big their profits remain today. What happens when we’ve gained everything to be had from fine- tuning the old lines of business that we’ve inherited? Unlikely as it sounds, the answer threatens to be far worse than the crisis of 2008. Today’s “best practices” lead to dead ends; the best paths are new and untried.

Zero to One is about how to build companies that cre­ate new things. It draws on everything Peter Thiel learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. 

Join us on Thursday 21 January from 12h30 to 13h30 where our Chief Academic Officer Dr Riaan Steenberg and Chief Executive Officer Frik Landman will share their insights into what this book holds for executives and managers.

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