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Digital marketing and Data science online courses now available with SGI

BY: SGI|6 November 2019
BLOG| Evolving world of work

We are pleased to announce that SGI has added two new courses to its online portfolio - Introduction to Digital Marketing in partnership with SOCA Digital Academy and Data Science for Managers, both of which are seven weeks in length and open for enrolments.


These two additions have brought the SGI Offering up to 46 online courses all business-related spanning from Effective Directorship to Communication Techniques.


Our CEO Frik Landman says, “We are operating in the Digital Economy and it moves at break-neck speed. It has transformed our lives and society in significant ways and did so with speed and scale. In doing so the Digital Economy not only brings formidable challenges but also great opportunities. These courses align with SGI’s philosophy of ensuring our faculty instil practical capabilities that enable students to immediately apply new skills to their real-world work contexts.”


Introduction to Digital Marketing

The SGI and SOCA Digital Academy partnership was “sparked by unintentional occurrences, when a combined vision was achieved” as the SOCA Digital Academy team puts it. The Introduction to Digital Marketing course uses a systematic approach to build a brand and then uses digital marketing to get it into the market. It is designed by practitioners in this field and therefore practical and relevant for all marketers.

Download the Introduction to Digital Marketing course prospectus here.


Data Science for Managers

Dr Riaan Steenberg, Chief Academic Officer at SGI and lecturer of the Data Science for Managers course says that this course cuts through the hype and jargon of Data Science and asks how a manager can approach data practically and also what to expect from data science in the organisation. He adds that the course is informative with practical endpoints that are immediately useable. It teaches a little bit of the stats and tools required but focuses on what managers need to know.


In the ever-evolving world of work, understanding the digital world and getting your business to successfully benefit from data are skills that have become a necessity. Our new courses address these crucial competencies in a practical way that empowers participants to feel future fit and work ready. Human capabilities like these are the best way to stay resilient and relevant amidst rapid change.

Download the Data Science for Managers course prospectus here.


Open for 2020 applications

At Stellenbosch Graduate Institute we want to bring inspiring people together whatever their social or cultural background in an open-minded space conducive for learning and research. We want a virtual place where students (and lecturers and staff) can obtain and apply knowledge to thrive and realise their own potential that also positively impacts and transforms our society and world.

Some of the advantages of studying with us include:

  • We are passionate about the success of our students.
  • We provide the academic support necessary for students to succeed.
  • There are six intakes per year, so you can start anytime and don’t have to start in January.
  • The structure of our courses allows you to work and earn, whilst you learn.
  • Learn in an environment of your choice (work, home, coffee shops, library, public centres) as no travel is required.
  • Connect with individuals across the country and world who are embarking on the same learning journey as you are.


Visit SGI website via SGI.co.za.

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Data Science for Managers

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R8 700 incl VAT View

Introduction to Digital Marketing

Marketing| Short Course|
How Internet has shaped Marketing and how it continues to evolve
R6 800 incl VAT View

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