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There is no denying that technology is here to stay. It has become an integral part of daily life for all, and more and more businesses have to either adopt these developments or risk getting left behind. This not only refers to manufacturing operations, but also in the way they do business, how they sell their products or services, and how they engage with their customers or clients. However, there is no reason to see this as a threat. Digital marketing actually holds many benefits, and by embracing it wisely, you can save a lot of money and see almost instant results on your bottom line.
Here are just some of the reasons why you should embrace the power of digital marketing:
Digital marketing is vital for reach. In a world where more and more people are moving away from traditional media channels and going online, this is where you will find your audience. Internet usage is surging with 57% of the global population currently having access in some form or another. In addition, there are 5,11 billion unique mobile users across the globe – that is 67% of the global population.
Digital marketing is more cost effective than traditional channels, which levels the playing field for smaller businesses. This is often due to the fact that there are fewer production costs (no printing) and less flighting costs (no television fees or physical distribution costs).
You can actually see the impact of your marketing efforts. Digital channels all offer various means of tracking and analytics, which means that you can see exactly what effect your campaign has on your customers and your business.
According to Google, the revenue growth expectancy of companies that make use of digital marketing strategies are 2,8 times higher.
Unlike many traditional channels, digital channels can be highly customised, delivering your marketing message directly to those who are interested and would most likely take action, further allowing you to spend your budget wisely and with measurable results.
The Stellenbosch Graduate Institute aims to educate and inspire students to reach their full potential. To us, this means delivering courses that are convenient to partake in and practical to apply to real-life situations in business. Read here about the SGI Introduction to Digital Marketing course.